For over 50 years, Tamaris has been a brand meeting the fashion needs of women seeking high quality at fair prices. With a brand awareness level of over 70%, Tamaris is the best known shoe brand in Europe. Its market promise “Quality combined with design, zeitgeist and emotion” is as true as ever in the new online store after its relaunch in November 2016.

Industry: Manufacturing (footwear)
Employees: > 1.200
Stores: > 15.000 Stores in > 70 countries
Revenue: > 1 billion EUR

“Despite the complex requirements and its tight schedule, the project was implemented fast and successfully. Mobizcorp’s expertise and experience convinced us. Thanks to our new online store, we are all set for our planned further growth.”

Nico Gold | Managing Director at Wortmann Fashion Retail

THE NEWLY LAUNCHED ONLINE STORE

Within just a few weeks, Mobizcorp realized the new Tamaris online store, from the conception to the full implementation and ongoing support:

  • tamaris.de rollout in multiple countries and languages
  • Fluid responsive web design
  • Omni-channel system
  • Quick checkout
  • Shared cart with other brands
  • Magazine – Content, Looks and Social Media

Only two months after Tamaris’ initial Go-Live Wortmann rolled out their second brand Marco Tozzi.

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With its online store, Tamaris offers its clients a cross-channel shopping experience, true to its motto “We are where our clients are.” This includes availability check for hundreds of branches and sales partners, endless aisle functionality for full availability of the entire product range and all variants – even in small store-in-store areas, and a mobile branch finder.

In 2016, Tamaris received an award as best online store for shoes!

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USED TECHNOLOGIES

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