Reitmans is one of Canada’s largest fashion retailers. True to its motto “affordable, stylish fashions designed to fit everybody and every body”, the company, which operates under various banners (Reitmans, Addition Elle, Penningtons, RW&CO. and Thyme), sells mainly women’s specialty and over-size apparel in over 690 retail stores.

With more than 10,000 employees and annual sales exceeding CAD 900 million, Reitmans has an integrated solution, consisting of an online store, CRM, ERP and retail stores, to offer their customers a superior shopping experience.

Industry: Fashion
Brands: Reitmans, Addition Elle, Penningstons, RW&CO. & Thyme
Employees: > 10.000
Stores: > 690
Revenue: > 900 million CAD

“These were very successful launches for us, and I can’t tell you how pleased we are with the results! You and your team did a fantastic job in accommodating a very tight timeline and turning around all of the updates that we requested. We launched with no issues and received great feedback. I would like to thank the Mobizcorp team for its continued support with dedication and passion that made our success possible. We are happy to have a strong experienced partner to work alongside for the ongoing business.”

Nathalie Belanger | VP E-Commerce bei Reitmans


The initial launch of was followed by four additional brands and associated stores based on the Salesforce Commerce Cloud. Mobizcorp implemented a complex promotion logic with an external promotion feed and, by integrating the Oracle RightNow service cloud, allowed for synchronization of all customer data.

Mobizcorp also provided the support for the United States rollout, including currency, tax and cross-border handling, and special adjustments for the American market.

Mobizcorp has been supporting Reitmans’ Commerce Cloud platform and brands since 2010.







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