Established in 1946, Frederick’s of Hollywood is an American fashion company specializing in the production of women’s underwear. Frederick’s of Hollywood’s innovations include the world’s first push-up bra and the introduction of the thong underwear to the United States.
Today, Frederick’s of Hollywood has over 200 retail stores across the United States. Mail order business accounts for 50% of the company’s sales. Two-digit million copies of the company’s catalogs are produced. Along with the annual swimwear edition of Sports Illustrated, the catalog is the most popular publication among American men.