Alexander Wang is an American fashion designer known for his urban designs. Wang launched his own label in 2005, and it evolved into a full women’s ready-to-wear collection in 2007. He then went on to design ready-to-wear for men, footwear, and handbags, and in 2014 Wang was the first American to be invited by H&M to create a collection as a guest designer. Wang has famous collaborations with Adidas Originals, Uniqlo and others. Today, the collection is available at 26 Alexander Wang boutiques, 700 leading retailers worldwide and online.

Alexander Wang Inc. wanted to provide a fast and consistent cross-channel customer experience based on a progressive single page application (SPA). This ensures a seamless app-like customer journey on desktop and mobile. The global store first showcases the new Collection 1 by Alexander Wang.

Alexanderwang.com is the first complete server-rendered Single-Page-Application shop based on Salesforce Commerce Cloud, enabling fully-fledged PWA features currently in the works. It is now a super-fast, truly mobile-first and app-like shopping experience.

Industry: Fashion
Employees: < 500

„We achieved our goals to empower our customers and thus our brand by delivering fast, cutting-edge user experience. With the help of Mobizcorp we will be able to advance our commerce strategy and deliver a more enhanced and personalized brand experience.“

Rikard Frost | Chief Consumer Officer at Alexander Wang Inc.

WHAT WE DID

Salesforce Commerce Cloud implementation
Single Page Application (SPA) frontend
Progressive Web App
Chinese Market Rollout
Mobile First Architecture
Social Media Integration
360° view on customer
Apple Pay and Android Pay

SERVICES

Mobizcorp was responsible for consulting, solution design, architecture, development, integrations and project management for the launch of the Alexander Wang brand on Salesforce Commerce Cloud.

IMPLEMENTED SOLUTIONS

  • Salesforce Commerce Cloud
  • Teamwork Retail ERP/OMS/PIM
  • Adyen Payment
  • Chinese Payment
  • Omnichannel Loyalty Program
  • Emarsys eMail-Marketing
  • Baidu
  • Facebook, WeChat
  • Google
  • and much more.
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