Alexander Wang is an American fashion designer known for his urban designs. Wang launched his own label in 2005, and it evolved into a full women’s ready-to-wear collection in 2007. He then went on to design ready-to-wear for men, footwear, and handbags, and in 2014 Wang was the first American to be invited by H&M to create a collection as a guest designer. Wang has famous collaborations with Adidas Originals, Uniqlo and others. Today, the collection is available at 26 Alexander Wang boutiques, 700 leading retailers worldwide and online.
Alexander Wang Inc. wanted to provide a fast and consistent cross-channel customer experience based on a progressive single page application (SPA). This ensures a seamless app-like customer journey on desktop and mobile. The global store first showcases the new Collection 1 by Alexander Wang.
Alexanderwang.com is the first complete server-rendered Single-Page-Application shop based on Salesforce Commerce Cloud, enabling fully-fledged PWA features currently in the works. It is now a super-fast, truly mobile-first and app-like shopping experience.