As the result of a partnership between OTTO and Jochen Schweizer´s adventure gift portal, interesting gift ideas have been added to the range of products in the OTTO online shop. As the result of a partnership between OTTO and Jochen Schweizer´s adventure gift portal, interesting gift ideas have been added to the range of products in the OTTO online shop.
In addition to its own online product range, available at www.jochen-schweizer.de, the Munich-based adventure portal operator will thus now be reaching a new group of buyers via the OTTO platform of (second-largest online retailer in the world after Amazon).
Jochen Schweizer is thus using in a logical manner the multi-channel opportunities provided by his new Demandware eCommerce platform, introduced in the middle of the year, which is now taking on centralized management of all catalogue and product data for OTTO.
As a German partner of Demandware, Mobizcorp supported Jochen Schweizer?s multi-channel strategy in this respect by implementing the new OTTO sales channel, including all of the necessary management tools.
