After working as a designer for Vera Wang and Ralf Lauren, Tory Burch founded her own fashion label, under the same name, in 2004. Today, Tory Burch is an internationally renowned brand with flagship stores in cities like New York, Los Angeles, London, Rome and Tokyo, and more than 3,000 stores around the globe.
Inspired by Bohemian style and the 50s, Tory Burch created her own unique and luxurious style. These days the Tory Burch look is worn by many celebrities such as Cameron Diaz, Oprah Winfrey, Jennifer Lopez or Uma Thurman.
Industry: Manufacturing (fashion and apparel)
Employees: > 2.600
Stores: > 150 and > 3.000 point of sales
Revenue: > 1 billion USD
For Tory Burch, a consistent and fully integrated social media strategy was developed and implemented. On Pinterest, you cannot just read the full brand story but also browse through 700 products. For all products available in the store there are Rich Pins with all product details, prices and product availability info. Customers can even monitor products and receive e-mail notifications when their prices are reduced.
With its first-time integration of Buyable Pins, Mobizcorp enables Tory Burch visitors to buy products directly on Pinterest and pay via Apple Pay.
As part of the ongoing support, the complete checkout system was overhauled and optimized to ensure the best possible user experience. The Quickshop function allows for quick and easy shopping anywhere and at any time on any page.
BLive allows for live runway video streaming.