Takko has offered authentic, trend-oriented fashion and accessories at fair prices since 1982. Takko satisfies the needs of modern women and offers clothing products for men, children and toddlers as well. With branches in 17 countries, Takko is one of the most successful fashion companies in Europe.
For Takko, who did not have an online store until recently, the aim was to design and implement the entire online store based on the Salesforce Commerce Cloud. Also, as part of the project, all back-end and fulfillment processes had to be rebuilt to serve the online channel and successfully integrate it in the existing branch business.
Industry: textiles, manufacturing
Employees: > 18.000
Stores: > 1.850
Revenue: > 900 million EUR
After the successful launch, the new online store was accepted very well – with more than 3 million visitors in the first month alone. Even without any special marketing or campaigns, the number of orders in the first month exceeded 50,000, resulting in considerable growth. Adaptation of the mobile channel was a great success as well, as 52% of all customers did their shopping from their smartphones and tablets. In the first half year, the number of visitors, sales, and the average order value (AOV) increased significantly and exceeded the set targets.
With the ongoing support provided by Mobizcorp, Takko now offers its customers a Salesforce Commerce Cloud-based, integrated omni-channel shopping experience. Its customers can now do their shopping whenever and wherever they like – over the Internet, from their mobile devices or at the store.