Reitmans is one of Canada’s largest fashion retailers. True to its motto “affordable, stylish fashions designed to fit everybody and every body”, the company, which operates under various banners (Reitmans, Addition Elle, Penningtons, RW&CO. and Thyme), sells mainly women’s specialty and over-size apparel in over 690 retail stores.
With more than 10,000 employees and annual sales exceeding CAD 900 million, Reitmans has an integrated solution, consisting of an online store, CRM, ERP and retail stores, to offer their customers a superior shopping experience.
Industry: Manufacturing (fashion)
Brands: Reitmans, Addition Elle, Penningtons, RW&CO. und Thyme
Employees: > 10.000
Stores: > 690
Revenue: > 900 million CAD
The initial launch of Reitmans.com was followed by four additional brands and associated stores based on the Salesforce Commerce Cloud. Mobizcorp implemented a complex promotion logic with an external promotion feed and, by integrating the Oracle RightNow service cloud, allowed for synchronization of all customer data.
Mobizcorp also provided the support for the United States rollout, including currency, tax and cross-border handling, and special adjustments for the American market.