DAVIDsTEA Inc. (NASDAQ:DTEA) is Canada’s largest retailer for tea and accessories with more than 240 million CAD revenue and 240 stores in Canada and the US. Customers can choose from over 100 types of tea, including exclusive blends, limited edition seasonal collections and exotic infusions from around the world.

Mobizcorp has created a digital experience for DAVIDsTEA that is just like their teas – colorful, lively and vibrant. From conceptional design, consulting, agile project management, implementation up to ongoing optimization Mobizcorp was and is responsible for the smooth realization on Salesforce Commerce Cloud.

Industry: Food & Beverage
Employees: >1.500
Stores: > 240
Revenue: > 240 million CAD

“Mobizcorp was invaluable in the success of our new online-shop. We were comfortable at all times thanks to their extensive technological expertise, agile approach and project framework.“

Joel Silver | President & CEO at DAVIDsTEA Inc.

What we did
  • Commerce Cloud Implementation
  • Implementation of responsive web design
  • Agile project management
  • Conceptional design and consulting
  • Localized marketing for stores
  • Bronto Marketing Suite Integration
  • Frequent Steeper loyalty program
  • Personalization and Customer Data Platform

For enabling the strong growth of the DAVIDsTEA brand, Mobizcorp was put in charge of designing and implementing the Salesforce Commerce Cloud platform with omnichannel processes to engage with customers online and in store.

The newly launched online store featured:

  • Mobile optimized responsive design
  • Integration of ERP, AgilONE
  • New effective personalization
  • “Frequent Steeper” Omnichannel Loyalty Program
  • Omnichannel Gift Cards
  • Advanced filtering and search for teas, flavors, ingredients, caffeine levels
  • Tea samples and gifts
  • Store locators
  • And much more