LOOKS by Wolfgang Joop is the brand new Contemporary Label of the international renowned fashion designer. In only a few weeks Mobizcorp implemented the new brand on Salesforce Commerce Cloud. Inspired by his experiences as member of the jury of Germanys Next Topmodel (GNTM), LOOKS incarnates the idea of a young, modern and self-confident woman: Casualwear meets Ready-To-Wear, Street and Evening. All those different dresscodes mash up to Joops “New Look“.
The new collection was first presented at the final show of Germanys Next Topmodel at the 25th of may 2017. Perfectly in quality and schedule has Mobizcorp launched the new store. We are proud of our team, that made this challenge possible and our client thoroughly happy. The online-shop perfectly reflects the ease and urbanity of the young fashion, gives appropriate light and space to the premium products and offers editorial style content and Shop-the-Look functionality.
LOOKS by Wolfgang Joop is a digital first brand, that consciously avoided the “traditional way” but adresses the young women worldwide directly via digital channels.