Successful integration: An additional solution has been implemented by Mobizcorp Europe for the Munich-based action agency. Under the partnership between the company Jochen Schweizer GmbH and the Baur mail order company, Jochen Schweizers adventure products are being added to the mail order company’s online channel. (Multi-Channel Retail Integration)
Munich/Berlin, 13 October 2006. As part of the partnership between Jochen Schweizer GmbH and the Baur mail order company, Jochen Schweizer´s adventure products are being added to the mail order company´s online channel. (Multi-Channel Retail Integration)
As of now, the first Jochen Schweizer PlugIn Shop is being operated at www.baur.de. The technical basis for this is an eCommerce solution from the specialist Demandware. Via different internet shops (online channels), this eCommerce system with multi-channel capability from Jochen Schweizer enables his product range to be integrated into partner shop systems in a simple manner, with each design adapted accordingly. The whole product range and the content are being managed from a central location by Jochen Schweizer. By using what is known as white label shop technology, it will be much easier to integrate the products into different shop designs in an elegant manner.
The BAUR eCommerce section can use direct access to analysis and evaluation functions and, e.g., acquire information on turnovers, conversion rates and user behavior, including current details. The solution was implemented by Demandware´s European partner, Mobizcorp Europe, whose focus has been on-demand systems in the mail order trade.
